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24labs / Marketing

Your AI-powered
marketing team.

Strategy · Content · Creative · Video · Campaigns · Analytics

AI gives us speed and scale.

Experienced marketers bring strategy, judgment, creative direction and quality.

An ongoing marketing capability powered by AI and led by experienced specialists — not a fixed number of posts or production hours.

  1. 01

    Understand

    The business, the customer and what already works.

  2. 02

    Create

    Strategy, content, creative and video — fast, with judgment.

  3. 03

    Distribute

    The right channels, campaigns and timing.

  4. 04

    Measure

    Business outcomes first, activity last.

  5. 05

    Improve

    Keep what works, cut what doesn't, test the next idea.

  6. ↺ Back to 01 · Understand
Marketing OS · Experiment boardDemo / Example account · illustrative
  • EXP / M-014 · Short-form video

    Spring booking push

    Variant B · founder on camera

    WINNER
    CTR 2.9% vs 1.4%

    Learning · Real people outperform product shots in this category.

    Next · Scale budget, brief 3 new founder cuts

  • EXP / M-015 · Landing page

    Lead magnet: price guide

    Two headlines · A/B

    TESTING
    Conv. 4.2% vs 3.8%

    Learning · Too early — difference not yet significant.

    Next · Run to 600 visits before deciding

  • EXP / M-012 · Email

    Reactivation email

    Plain-text vs designed

    LEARNING
    Reply rate rising

    Learning · Plain text gets replies; designed gets clicks.

    Next · Split by segment

  • EXP / M-011 · Paid search

    Search: emergency service

    New ad group · local intent

    ITERATING
    CPL €31 → €24

    Learning · Local modifiers lower cost per lead.

    Next · Add 2 more service areas

Creative 03 · Short-form video

Example campaign · Meta / Reels

TESTINGDemo / Illustrative
Variant A

Still doing it
the old way?

00:129:16
CTR1.8%
Variant B

Product first.
In 3 seconds.

00:099:16
CTR2.4%
+33% vs A · Current leader
  1. Create
  2. Test
  3. Learn
  4. Improve

Learning

Shorter opening and a product-first hook are performing better.

Next

→ Create Variant C using the winning opening.

All metrics illustrative · not a client result

Campaign → Creative → Experiment → Performance → LearningOperating model preview

Capabilities

  • StrategyPositioning, audiences, channel plan
  • ContentArticles, posts, email, landing pages
  • CreativeVisual systems, ad creative, variations
  • VideoShort-form, product and explainer video
  • CampaignsPaid and organic, planned and run
  • AnalyticsTracking, attribution, reporting

Commercial

€599/month

6-month initial commitment

Ways of working

Choose how 24labs works for you.

Marketing · separate capability

Use Technology, Marketing, or both

Your AI-powered marketing team.

Strategy · Content · Creative · Video · Campaigns · Analytics

€599/month

6-month initial commitment

Explore Marketing

Unlock what's out there.
Build what's possible.

You don't need to know what you're missing.
That's where we start.